Sambal Ibu Jari is a company that produces chili sauce in Jakarta and was established in 1974. In the label packaging design, there are many competitors who resemble the Sambal Sambal Ibu Jari, so it needs a redesign so that there is differentiation with competitors’ products. The concept of the packaging design label is clean and communicates the heritage company recipe.
Art Director: Nanang Wahyudi
Client: Sambal Cap Ibu Jari
Graphic Designer: Descha Aprilianti, Fahmi Afrizal, Febian Ramadhana,
and Okviani Setiohastini, Specification: Sticker label packaging